On September 9, 2025, the Kind + Jugend trade fair opened grandly at the Cologne International Exhibition Center in Germany. As a pioneering brand in child safety seats, BEWELL made a striking appearance with its innovative products and cutting-edge technology, drawing widespread attention from global industry experts, distributors, and consumers, showcasing the remarkable presence of a Chinese brand on the international stage.
With the theme of “Protecting Children’s Journeys,” BEWELL’s booth featured a sleek, modern design. The spotlight was on its core products, including the BW26, BW25, and BW23 series. These products integrate advanced technology and sustainable materials, aiming to provide safe, convenient, and eco-friendly travel solutions for children. Notably, the BW26, with its folding function, received high praise from attendees. Made with 100% non-toxic fabrics and biodegradable materials, these products align with global trends in sustainable consumption.
At the event, BEWELL’s professional team engaged visitors through interactive demonstrations and one-on-one explanations, highlighting the technical advantages and practical applications of their products. The BW26 safety seat, which can be easily folded at a 90° angle and stored in a matching backpack, significantly reduces the burden on parents. Additionally, BEWELL unveiled its latest BW28 booster seat, featuring added sponge padding in the backrest and seat, with a wider design perfectly suited for children aged 6 to 12. These innovative products not only demonstrate BEWELL’s deep expertise in child safety seat development but also underscore the brand’s commitment to high-quality travel solutions.
“The Kind + Jugend trade fair is a vital bridge connecting us to the global market,” said Tic, BEWELL’s Sales Manager, during the event. “BEWELL is dedicated to delivering safer, healthier, and more environmentally friendly baby products to families worldwide through technological innovation. We hope to seize this opportunity to build partnerships with more international collaborators, jointly advancing the sustainable development of the child safety seat industry.”
Over the three days of the fair, BEWELL’s booth attracted numerous distributors from Europe, South America, and Asia for discussions on potential partnerships. Several overseas buyers expressed strong interest in BEWELL’s new products, with preliminary cooperation agreements reached. BEWELL plans to leverage this event to accelerate its global expansion, further increasing its market share in Europe and beyond.
As a global benchmark for the baby products industry, Kind + Jugend provided BEWELL with an ideal platform to showcase its brand strength and innovative achievements. BEWELL’s outstanding performance has undoubtedly injected fresh momentum into the global maternal and child market in 2025, signaling even greater breakthroughs for the brand on the international stage.