[Opening: New Year Message]
As time turns and new chapters unfold, the bells of the new year have rung. We bid farewell to 2025—a year filled with challenges and opportunities—and welcome 2026, a year brimming with hope and aspiration. On behalf of all employees at bewell Child Safety Seats, I extend my sincerest New Year wishes to our long-standing partners, dealers, and the millions of families worldwide who have supported us.
Looking back, 2025 was a year of staying true to our original mission and forging ahead with determination. As a leader in China's child car safety seat industry, we have consistently upheld our corporate philosophy of "Safety First, Quality Supreme." Amid fierce market competition, we have steadily advanced, achieving not only solid sales growth but also breakthrough progress in technological innovation, quality control, and brand building. Our products have accompanied over 5 million families on safe journeys—a figure that represents the trust of countless parents in our brand and the weighty responsibility on our shoulders.
[2025: Steady Progress, Abundant Harvests]
The year 2025 was a pivotal time of transformation and reshaping for the entire child safety seat industry. With increasingly stringent regulations and rising consumer safety awareness, the industry is undergoing a profound shift from "price competition" to "value competition." In this context, bewell has actively embraced change, leading high-quality development with high standards.
In Quality Control: We completed a comprehensive upgrade of our production lines, introducing high-precision equipment and achieving full-process digital traceability from raw material procurement to finished product delivery. We rigorously test every product to ensure each one meets or exceeds EU ECE R129 (i-Size) standards.
In Market Expansion: Our sales network now covers over 300 cities nationwide, with presence in major mother-and-baby retail channels. In cross-border e-commerce, our products have reached more than 40 countries and regions across Europe, Southeast Asia, and the Middle East, with export value increasing by 35% year-over-year. "Made in China" safety seats are winning recognition from global consumers.
[2026: Innovation-Driven, New Products Ready to Launch]
Looking ahead to 2026, we are filled with confidence and anticipation. This year marks not only the 11th anniversary of our founding but also a breakthrough year for our comprehensive product strategy upgrade. After two years of R&D preparation and technical breakthroughs, we will successively launch multiple flagship new products this year, redefining the future of child travel safety through innovative technology.
Lightweight Revolution, Easier Travel
Addressing the strong demand for portability among new-generation parents, we will introduce an ultra-lightweight portable series this summer. By utilizing eco-friendly, durable materials and bionic structural design, we have reduced the overall seat weight by 40% while ensuring passage of the most rigorous crash tests—light enough to carry with one hand. Installation and removal take less than 30 seconds, perfectly adapting to the diverse travel scenarios of modern families—whether daily commutes, weekend outings, or long-distance travel by plane or high-speed rail, it will become parents' most worry-free travel companion.
Full Age Coverage, Worry-Free Growth
With the deepening implementation of the three-child policy and the increase in multi-child families, market demand for full-age, long-cycle products is growing. This autumn, we will launch our infant carrier series. Featuring a carrycot design more suitable for newborns, these products include a cushioned inner liner for a wrapped, secure feeling, an overhead carry handle, and a detachable sun canopy.
Environmental Sustainability, Guarding a Green Future
[Industry Outlook: Embracing Change, Co-Creating the Future]
Standing at the starting point of 2026, we see unprecedented opportunities emerging in the child safety seat industry. On one hand, with continuous growth in vehicle ownership and increasingly strict traffic safety regulations, there remains vast room for penetration growth of safety seats. On the other hand, consumption upgrading and evolving parenting concepts are accelerating market evolution from "having one" to "having a good one."
Facing this trend, bewell will continue its dual-wheel strategy of "Technology-Driven + User-Oriented." We will invest over 50 million RMB in R&D innovation, building the industry's first "Child Travel Safety Research Institute," and conducting industry-university-research collaborations with top institutions such as Tsinghua University's Department of Automotive Engineering and Tongji University. We will continue deepening our expertise in impact biomechanics, ergonomics, and intelligent sensing. Simultaneously, we will enhance user operations, leveraging big data analytics to precisely understand consumer needs, ensuring product innovation truly originates from and serves users.
In channel development, we will accelerate our presence across all marketing channels and platforms. We will also deepen collaborations with pediatric experts, automotive KOLs, and parenting influencers to promote scientific safety seat usage knowledge and raise public awareness of child travel safety.
[Closing: Unwavering Mission, Shouldering Responsibility]
Dear partners and friends, a child safety seat is not merely a product—it carries a family's cherish for life and our promise to the future. From the birth of our first product to now serving millions of families globally, we have never forgotten our original mission: to let every child grow up safe, comfortable, and happy.
2026 is a year full of hope and challenges. The successive launches of multiple new products will inject fresh vitality into the market and test our innovation capabilities and execution. We sincerely invite all partners to join hands with us, witness the debut of this series of innovative products, and together open a new chapter in child travel safety.
In the new year, let us move forward with firmer conviction, fuller enthusiasm, and more pragmatic dedication—safeguarding every child's travel safety and embracing a brighter future together!
New products coming soon—stay tuned!
