As a core gathering place and cutting-edge platform for the domestic maternal, infant and infant industries, the maternal, infant and infant product exhibition held in Shanghai gathers industry brands, distributors, and high-quality resources from home and abroad. It is one of the largest, most professional, and most influential core exhibition platforms in the mother, child and infant industry this year. This is also an important opportunity for the industry to keep track of market trends, connect upstream and downstream resources, expand customer channels, and increase brand influence. This time, our company participated in the entire process of the Shanghai Baby, Kids Products, Mother and Child, and Infant Exhibition. Taking advantage of the advantages of specialization, scale expansion, and industrialization of exhibitions, we focus on the exhibition of the results of our main mother, child and infant products, brand power, and research and development innovation, and efficiently cooperate with old and new customer resources to provide opportunities for market cooperation. I explored it accurately. Now, this exhibition has ended safely. In order to comprehensively organize the work results of the exhibition, consider the details of the work, summarize the lack of experience, and consolidate the foundation for follow-up business development, the overall work situation, results, existing issues, and the follow-up work plan for this exhibition are as follows. I will summarize it comprehensively.
The quality of the exhibition depends on the meticulousness, professionalism, and honesty of the pre-preparation work. In order to ensure the smooth operation of the Shanghai Mother and Child Exhibition, acquire customers efficiently, and accurately show the brand image, we started special preparations for the exhibition a few months ago, set up a special exhibition group, clarify the division of work, refine the responsibility, and Sun Carry out all-round preparation work, including pull selection and polishing, design and production of public relations materials, booth layout planning, staff training, customer preheating docking, etc., to eliminate loopholes and omissions in the process, and lay a solid foundation for the smooth development of the exhibition venue.
Products are the core of the exhibition and the key to attracting customers and promoting cooperation. Combined with the current market trends of consumption upgrading, sophisticated parenting, safety, health, intelligence, and convenience in the mother-child industry, at the same time, the characteristics of the brands participating in this exhibition, mainstream product trends, and the core of end customers Based on our mental needs, we have carried out strict sample screening, polishing, and quality inspection. We accurately match offline dealers, physical stores, mother-and-child chains, e-commerce channels, private domain channels, and other various customer procurement needs.
During the sample preparation process, the staff abandoned the rough preparation mode and carried out all-round polishing and strict quality inspection for each exhibition sample. On the other hand, we will check product materials, process details, safety parameters, and packaging quality one by one, strictly control product quality, eliminate the display of defective samples, damaged samples, and expired samples, and fully meet the high standards and strict safety guidelines of the mother and child industry. We will convey our strict quality control system and brand responsibility to our customers. On the other hand, we will carry out special combing of functional highlights, improve the advantages and adaptation scenarios of new products, carry out standardized display pre-processing of samples, and make the exhibition site intuitively and clearly the main selling point of the product to customers, differentiate Comprehensively show the advantage and market competitiveness. At the same time, in order to avoid confusion, loss, damage and other problems of samples at the exhibition venue, we will ensure that the classification registration, number management, storage and storage of various samples are carried out, and exhibitions, experiences, and explanations at the site can proceed in an orderly manner. All customers can intuitively feel the quality and innovation of their products.
The booth is the central scene of the brand exhibition, and the reasonable layout can maximize the display effect and optimize the customer experience. In this exhibition, we combine the size, flow direction, and exhibition needs of the booth, plan the functional zoning of the booth in advance, and divide the product exhibition area, customer negotiation area, new product experience area, and data storage area to clarify the zoning. And the dynamic lines are smooth, orderly and orderly. The product exhibition area is classified and displayed based on categories, target customers, and popular new products, and has a clear level and a prominent focus. The customer negotiation area is equipped with comfortable seats, drinking water, and public relations materials, providing customers with a quiet and professional negotiation environment while improving customers' exhibition viewing and negotiation experience. At the same time, the construction of the booth, the software installation layout, the debugging of the equipment, and the sample exhibition will be completed in the early stages of the exhibition, and the hidden dangers of circuits, lighting, and display equipment will be checked in advance, so that the normal operation of the booth during the exhibition period I have secured it.
From the perspective of human resource development, we will select the core of the business, the sales elite, and the product commentators, and form a special exhibition team to conduct systematic pre-training in advance. The training content covers product knowledge, new product sales points, industry trends, communication rhetoric, business etiquette, customer acceptance process, cooperation policy, objection handling, customer information registration specifications, etc., and each exhibitor covers all areas of product information. We will help you learn, answer customer questions accurately, and respond professionally to customer cooperation needs. At the same time, the division of labor in the team is clear. A special person in charge will be in charge of passenger reception, sample explanation, customer negotiation, information registration, material management, on-site order maintenance, and other tasks. Each person should carry out their duties and cooperate efficiently to ensure an orderly progress in the work of the exhibition hall. In addition, the team organizes the list of existing customers in advance and takes the lead in inviting long-term cooperation customers and prospective customers to visit and communicate with the booth in advance, so that the exhibition can accurately acquire customers and deeply connect with customers.
Shanghai's baby and children's products and mother-child exhibition industry has attracted high interest, exhibitors gather, professional buyers have gained a sufficient number of visitors, mother-child chain institutions, offline physical store dealers, supermarket channels, EC delivery We bring together a variety of high-quality customer resources, including cross-border traders, and mother-child community service providers. During the exhibition, our booth attracted a large number of new and existing customers, and through high-quality products, professional brand displays, intimate services, and a clear cooperation policy, we received visitors and consulted. The number of passengers at the site was stable, the enthusiasm for consultation was high, and the results of customer docking were remarkable, successfully achieving the goal of customer acquisition and brand promotion of this exhibition.
Long-term and stable regular customers are the core foundation of our business development and an important transmitter of brand word-of-mouth dissemination. During the exhibition, many long-term customers took the lead in visiting our booth to exchange and negotiate, targeting core dealers, annual strategic cooperation customers, and long-term supply channel operators. For visits to existing customers, team members receive them warmly throughout the process, communicate deeply, and provide customer terminal sales status, feedback from the market, product adaptation issues, supply needs, and the company's products and services. We heard in detail about the opinions and proposals on the bis policy.
During communication, we take the lead in introducing the latest trends such as our product upgrades, new product research and development, production capacity optimization, after-sales service upgrades, and market support to existing customers, and keep up with cutting-edge trends in the industry. We will customize targeted product store plans, replenishment plans, and marketing promotion proposals by combining the consumption characteristics of existing customers in the local market and the needs of terminal customers. At the same time, exclusive exhibition preferential policies and annual cooperation support rights and interests will be introduced for long-term cooperative customers, further reducing customer cooperation costs and improving profit margins, and significantly improving the trust and retention of existing customers' cooperation. . Most of our existing customers have clearly shown that they will continue to deepen their strategic cooperation with us, increase their order volume, enrich their product categories, and at the same time promote long-term and stable supply cooperation and market joint construction cooperation. Some existing customers have confirmed their intention to cooperate on quarterly replenishment and annual contract renewal in advance, which provides strong support for the company to stabilize the stock market and secure basic sales volume.
This exhibition is a central opportunity to develop new customers, develop new channels, and expand the incremental market. At the venue of this exhibition, a large number of new customers who had never cooperated before were attracted by our product quality, brand power, innovative design, and reasonable cooperation policy, and actively discussed and negotiated in depth. The new customer group covers a variety of channels, including mother-child physical stores and new chain brands in the subsident market, e-commerce live broadcast teams, private community service providers, foreign trade buyers, and regional general agencies. . The quality of the customer is high, and the possibility of cooperation is very high.
For all new customers, the exhibition team always adheres to the service principle of professionalism, patience, and attention to detail. Based on the customer's business category, channel mode, target customer base and market positioning, we accurately recommend the appropriate product line, and the product's material safety, process advantage, price structure, supply cycle, and after-sales guarantee Explain in detail the main items such as franchise support and return and exchange policies, show product functions to customers on the spot, display product details, compare the advantages of similar products in the industry, and see the cost performance and market competitiveness of our products I will emphasize it. At the same time, we listen carefully to business challenges, procurement needs, and market demands of new customers, and answer customer questions one by one about products, prices, logistics, after-sales service, and cooperation processes, and eliminate customer concerns about cooperation.
Through close communication and accurate response in the field, many new customers appreciate the strength of our brand, product quality, and cooperation system. They left detailed contact information, business information, and procurement needs one after another, clearly indicating their intention to cooperate in advance. After the exhibition, they expected to further deepen the docking details, finalize the cooperation plan, carry out sample orders, and build long-term cooperation. This exhibition will accumulate a large number of accurate new customer resources, effectively expand our customer base and sales channels, and secure sufficient additional resources to develop new regional markets in the future, enrich channel placement, and increase overall sales.
The successful conclusion of the exhibition is only the starting point for business promotion. After the exhibition, customer follow-up, deep digging of requests, cooperation landing, and resource conversion are the core final links of this exhibition. It is also an important step in converting the passenger flow and intended resources of the exhibition into actual orders and long-term cooperative customers. In order to maximize the value of the exhibition, improve the conversion rate of customers, and realize the intention of cooperation, we will start special follow-up work for customers as soon as possible after the exhibition, and make a systematic, hierarchical and detailed follow-up plan. We formulated and promoted the follow-up docking work efficiently.
After returning from the exhibition, the exhibition team checked and organized customer information as soon as possible, and comprehensively summarized, classified and accurately confirmed the information of all visiting customers, consulting customers and prospective customers registered at the exhibition. Based on customer type, cooperation base, intensity of intent, channel attributes, and procurement needs, it is classified and managed hierarchically, and accurately divided into four categories: existing customers, new customers, prospective customers, prospective customers, and general consulting customers, and customers Improve the file information one by one, and improve the customer's company name, contact information of the person in charge, business area, channel type, target product, procurement volume, core appeal, questions and issues, focus of field communication, progress of cooperation intentions, and other important information Record the report in detail.
Through detailed classification and file construction, we realize systematic and standardized management of customer resources, avoid omission, confusion, and loss of customer resources, and follow-up accurate follow-up, accurate service, and the formulation of customized cooperation plans. We provide data support for. The team will clarify the dedicated follow-up person, follow-up time node, and follow-up goals for each customer, and build a follow-up mechanism with responsibility and promotion for each level, so that all prospective customers You will be able to receive a professional and exclusive docking service at Imli.
Based on perfect customer files, the team implements hierarchical and differentiated and accurate follow-up work, eliminating homogeneous follow-up and inefficient communication, and comprehensively improving follow-up efficiency and conversion quality. I will improve it to. For long-term cooperative existing customers, we will return to the store as soon as possible, synchronize the company's latest product policy, new product list, and quarterly preferential activities, and actively inquire about customers' recent replenishment needs and market sales issues. We will provide proposals for new product stores and marketing promotion plans tailored to the characteristics of the customer's regional market, strengthen cooperation with existing customers, encourage the increase, renewal, and expansion of orders from existing customers, and deepen strategic cooperation.
During the exhibition period, a follow-up person will complete one-on-one exclusive docking within 24 hours for new customers with deep communication and high intentions. Through WeChat, telephone, video communication and other means, they introduce product details, cooperation policies, supply processes, and after-sales service systems in detail again, and provide customers with high-resolution detailed product drawings, qualification certificates, sample videos, cooperation Take the initiative to send complete information to customers, such as examples and estimates. At the same time, take the lead in listening to the customer's core requests, fully understand the important information such as the customer's business model, terminal customer group, price needs, procurement budget, arrival cycle, customized needs, etc., and questions and concerns raised by customers We carefully respond to individual needs one by one, perform special docking according to the actual situation of customers, customize exclusive cooperation plans, order plans, and support plans, and make them as much as possible to meet customer needs, and quickly sample, order, Promote signature cooperation.
For potential customers with preliminary intentions and unclear needs, the team maintains standardization and light follow-up, and regularly provides customers with new product information, featured products, market trends, and final hot-selling examples, and brand value and manufacturing Continuously provide product advantages, gradually build customer trust, continuously explore customer potential needs, patiently cultivate customers, and accumulate the foundation for future transformation and cooperation. At the same time, we maintain a patient, professional and efficient service attitude for all follow-up customers throughout the process, respond quickly to customer inquiries, and respond quickly to customer requests. We should build a good communication bridge for future long-term cooperation by making our customers feel our professionalism and sincerity in service.
While summarizing the results and gaining experience, we will objectively face detailed problems and issues in the entire process of preparation, on-site operation, customer service, and follow-up. In conjunction with the actual work scenario of the exhibition, we will comprehensively examine the root cause of the problem, clarify the direction of follow-up optimization and improvement, prevent the recurrence of similar problems, and continuously improve the quality of the exhibition and the efficiency of market expansion.
First of all, there is still room for optimization in the details of sample preparation. The overall display effect of the samples on display this time is good, but the number of samples displayed in several categories is limited. In order to meet the personalized customization, special specifications, and differentiated functional requirements presented by customers, on-site display samples cannot comprehensively meet the diverse experience needs of customers . At the same time, during the exhibition process over several days of the exhibition, slight wear and dust accumulation can be seen in a small number of samples, and it is necessary to strengthen the fine maintenance of on-site samples.
Secondly, the on-site passenger flow transfer method is relatively single. This exhibition relies mainly on the natural flow of passengers at the booth and the invitation of regular customers to realize customer docking. Means to actively expand customers, off-site distribution, and interactive distribution are insufficient. Faced with a large number of visitors at the exhibition, we are failing to maximize potential retail customer resources. There is still room for improvement in the number of passengers in the booth in some periods, and it is necessary to strengthen the active exposure of the brand.
Third, it is necessary to improve the refinement of customer follow-up. After the exhibition, the customer base is large, the rhythm management of follow-up for some customers is not accurate enough, and the timeliness of follow-up for individual potential customers is insufficient. At the same time, according to the differentiated needs of customers in different regions and channels, the output speed of customized solutions is relatively slow, and the optimization of personalized services and accurate empowerment capabilities depends on It is necessary.
Fourth, the benchmark review of competing products in the industry is not deep enough. The basic industry trends survey was completed at the exhibition, but the detailed breakdown of the product upgrade logic, pricing strategies, marketing methods, support policies, and channel layouts of major competitors was insufficient. It failed to make full use of the competitors' advantages and could not make up for its own shortcomings. The depth and expertise of market benchmark analysis need to be improved.
This Shanghai baby, kids products, mother-child and infant exhibition is full of fruitful results and achievements, and is an important industry practice that fills gaps and supports long-term development. With the cooperation and full efforts of all team members, this exhibition has successfully completed various business tasks such as preliminary preparation, on-site exhibition, customer response, brand exposure, and resource stockpiling. This not only stabilizes the cooperative relationship with existing customers of the inventory, but also explores and secures a large number of high-quality new customer resources, expands brand sales channels and market maps, accurately grasps the cutting-edge development trends in the industry, and the team's practical performance We have comprehensively demonstrated our capabilities, accumulated valuable experience in exhibition management and market expansion, and laid a solid foundation for the company's future business growth and products. Upgrade and brand development.
At the same time, we are clearly aware of the shortcomings and shortcomings of the work. In the future, we will use this exhibition as an opportunity to tackle issues, actively correct them, summarize experience, optimize and upgrade, and address the five main issues: customer service, product research and development, brand building, channel expansion, and team building. Continuously cultivate, refine various workflows, improve the business system, and improve service quality. With more professional products, better services, more perfect cooperation policies, and more mature operating models, we connect with market demand, serve the majority of customers, and seize industry opportunities. In the future, we will rely on the mother-and-child industry, adhere to the original intention of quality, cultivate subdivided fields, promote innovation and upgrading, continuously improve the core competitiveness and market influence of the brand, and steadily expand market share. We will deepen the cooperation of the entire industrial chain, realize the mutual benefits of brands and customers and win-win coordinated development, and promote the continuous, stable and high-quality development of the mother-child and infant business.
